UNICEF found that nearly 63% of parents report struggling with their mental health while being a parent, and over half of families with young children are facing pressure from financial strain, limited childcare, or feeling unsupported.
Parenting is one of life’s biggest challenges, and it doesn’t come with a manual. That’s why we created six unique collections designed to give parents reassurance, practical guidance, and honest perspectives.
We spoke with parents from diverse backgrounds, including neurodivergent families, culturally diverse households, and foster and step-parents, and combined their experiences with clinical expertise in child and family wellbeing.
This collaboration ensured the content feels authentic, inclusive, and rooted in mental health awareness.
We shared the content with a dedicated parent panel to gather feedback. Based on their insights, we refined the imagery, language, and even created new resources (like how to support your child with their first phone).
Anonymous Qwell user
Testimonial
