Kooth and The Diana Award: tackling bullying together
1 in 3 young people being bullied suffer in silence
Kooth has partnered with leading youth charity, The Diana Award, to raise awareness of bullying and to encourage young people being bullied to tell a trusted adult and reach out for support.
Bullying among young people remains a huge issue, which can lead to self-harm, anxiety, depression, difficulties at school and can negatively impact relationships.
As our independent research shows, parents and carers don't always know bullying is happening, with one in three young people suffering in silence.
Kooth and The Diana Award launch short film
This powerful film, "The Pretender", is based on the experiences young people share with us at Kooth.
Starring a talented group of young people, it tells an emotive story of a boy being bullied on his phone.
New research reveals extent of bullying among UK youth
Kooth and The Diana Award also commissioned independent research to find out more about the extent of bullying among young people in the UK. In August 2025, more than 1,000 young people aged 11-18 shared their views - here are our key findings:
How Kooth helped Freya
Freya found support through Kooth when she was being bullied at school. She made this video describing her experiences and how Kooth helped, commenting: "Their resources and advice really helped me and without them I wouldn't be who I am today."
Bullying and mental health
Consultant psychologist at Kooth Dr Hannah Wilson explains the serious impacts bullying can have on the mental health of young people, while encouraging parents and carers to make conversations about young people's lives online part of our everyday lives.
